Edge Marketing - Specialist Law Firm Marketing
Edge, your Law Firm's Specialist Growth & Marketing Partner Since 2002. Click to See How We Delivered a 49% Conversion Spike for a national law firm.
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Description
Since 2002, Edge has specialised in navigating the complex digital landscape for law firms, cultivating over two decades of experience helping legal professionals move beyond referrals to capture clients through powerful online strategies.
We prioritise long-lasting partnerships, using an inside-out approach to craft customised strategies that deliver results. Our hand-selected in-house specialists offer a full suite of services for law firms, including SEO, AI optimisation, Google Ads and Google Suite of products and Web Development.
Collaborate with our motivated and transparent team to achieve tangible results and grow your firm's bottom line.
Testimonials
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Farrah Motley
Principal Lawyer & DirectorI run an online law firm. We couldn't do what we do without Edge Marketing. We've worked with a few digital marketing agencies, and these guys are the best. They know what they're talking about, they're personable, and they deliver. Best digital marketing agency you'll find.
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Nicole Turnbull
Principal Lawyer & DirectorHaving tried two other marketing firms before finding Edge Marketing, I was blown away by the attention to detail, promptness and professionalism in getting my marketing plan up and running … My law firm has grown from one office to two in less than 12 months, and I have so much work that I am almost ready to put on a second Solicitor.
Features
SEO
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AI-Powered Precision: We integrate advanced AI (including ChatGPT, Bard, and Perplexity) directly into our SEO process. This allows us to go beyond basic optimisation to decode complex user behaviour, refine content for search intent, and anticipate algorithm shifts before they happen.
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20+ Years of Legal Expertise: Since 2002, we've partnered with Australia's most successful law firms. We understand the regulatory environment and the nuanced client journey, ensuring our strategies deliver high-quality, convertible leads, not just traffic.
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Conversion-First Focus: Our SEO strategies are built around a customised action plan, starting with a comprehensive audit and clear, transparent milestones. We use data-analysed AI to craft hyper-effective Calls-to-Action (CTAs) that turn organic visitors into paying clients.
Paid Media
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Google Ads & Google Suite: Dominate High-Intent Search. With decades of Google paid expertise, we deeply analyse user intent, ensuring your budget only targets the most motivated search queries ready to convert. The result is a High-ROI, low-waste campaign that delivers immediate enquiry flow.
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Meta Ads: Hyper-Targeted Audience Capture. We design highly-visual Meta (Facebook, Instagram, Pinterest) campaigns that go beyond basic targeting. Using conversion data and advanced AI, we pinpoint specific demographic and interest segments to build brand awareness for your firm.
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LinkedIn Professional. We build high-value B2B campaigns on LinkedIn to capture key professional and corporate clients.
Web Development
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Conversion Rate Optimisation (CRO) First: We begin by auditing your current conversion path, not just its design. Our data-driven focus tracks user behaviour to maximise your profit.
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Engineered for Performance & Digital Integration: We build custom, bespoke websites using best-practice HTML, CSS, and PHP. This technical excellence ensures optimal speed, mobile responsiveness, and a high-ranking foundation that seamlessly integrates with and amplifies your SEO and Paid Media results.
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Intuitive, Future-Ready Client Experience: We leverage advanced analytics and modern development methods to create websites that are intuitive, secure, and flexible. We engineer a clear, easy path to conversion on every page, ensuring your website works tirelessly to reflect your brand and secure your next client.
Our Team
Head OF Paid Media - LLB (Hons) MA
Following on from a solid educational foundation, based on her Law Degree and Master’s in Marketing, Mira has held in-house leadership positions in the Legal and Manufacturing sectors, in addition to integral marketing roles within the Tourism and Property sectors.
She is responsible for leading a large paid media team to execute complex strategies for our clients.
SEO Specialist & Operations Manager
With over eight years of experience at Edge Marketing, Ben has evolved from a UX/UI designer to a sought-after SEO Specialist. His focus isn’t just on climbing search rankings but on crafting impactful digital experiences that resonate with users and drive long-term engagement.
